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The Two Top Tips For Writing Killer Google Ads |
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Written by Mark Mason
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Sunday, 20 September 2009 08:44 |
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The great thing about using the Google AdWords program is that you know that your ads will be placed on the best spots. Because Google is one of the best search engines, the company knows the best places on the web where your ads can be posted. But, availing of Google's services is not enough to drive traffic to your ads. You should also know how to write Google ads so that you will be getting the right visitors to your site.
by MarkMason
The great thing about using the Google AdWords program is that you know that your ads will be placed on the best spots. Because Google is one of the best search engines, the company knows the best places on the web where your ads can be posted. But, availing of Google's services is not enough to drive traffic to your ads. You should also know how to write Google ads so that you will be getting the right visitors to your site.
Writing Google ads is not easy, however. If you have a bad ad, you cannot expect a good flow of traffic to your site, and you will be wasting the money you spend on Google AdWords. There are several things you need to be familiar with in order to write effective ads on Google.
One of the things that you need to do is to focus on the two main parts of your PPC or pay-per-click campaign. These parts are important in making your ad successful. Without them, your ad will not target the right kinds of visitors to your site.
The first important part of your ad is the keyword or keywords. For your ad to work, you need to have keywords that relate to your product or website. One way to know which keywords to use is to pretend that you are a potential customer and think what keywords you would use to search for a particular product or service.
Once you know the right keywords, do not repeat them many times in your ad. This is called keyword stuffing and it's not a wise move. If you do this, your CTR (click-thru rate) and conversion will suffer. So make sure that you do not use the keywords repeatedly in your ad.
The second important part of your ad is the tag. The tag is the hook. This is the part of your ad that will make the readers interested. Usually, it is in a question form. If the question is something that the readers want to know the answer to, they will click on your ad. If the question is interesting enough, they will click on your ad. There are also other tags that are not in question form.
But these two parts are not the only things you need to consider when writing your Google ad. You must know your target audience, too. You can do this by knowing your niche. You must ask yourself who will be interested in your product or the services you offer. Then write the ad with these kinds of people in mind. If you don't write your ad to target a certain audience, you will have clicks but not sales.
After making your ad, you need to review it. Read it aloud or ask somebody else to read it. Ask other people if your ad is interesting or it makes them curious about your product. If the ad makes them want to check the products you sell or the services you offer, it will work. And if they have ideas on how to improve your ad, ask them.
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